ESG 4 sports
ESG STRATEGIES FOR SPORTS ORGANISATIONS AND CLUBS

Ensuring the future viability of professional sport through professional ESG management.

PROFESSIONAL SPORT IS FEELING THE PRESSURE FROM ITS STAKEHOLDERS TO INTEGRATE ESG CRITERIA (KEYWORD: REPORTING OBLIGATION FOR LARGER COMPANIES) AND CAN DRAW ENORMOUS POTENTIAL FROM THIS.

ESG is one of the most important topics in the economy and is also becoming increasingly relevant in the sports business. Regulations and ordinances of the EU Parliament on the one hand, increased demands for a fairer and more diverse sport and pressure from umbrella organizations such as UEFA and FIFA in football on the other hand are approaching leagues and clubs at a rapid pace.Sports organizations, leagues and clubs have enormous potential that only needs to be tapped if sustainability is practiced in a credible and authentic manner.
ESG4sport would like to accompany you on your way!

 

THE FUTURE VIABILITY OF PROFESSIONAL SPORT IS HARDLY CONCEIVABLE WITHOUT SERIOUS WORK ON SUSTAINABILITY.

In recent years, the topic of sustainability has been taken up by more and more associations, but with little ambition, never structured and without an identifiable strategy. We are still at the beginning of this development. The mandatory sustainability reporting (CSRD - Corporate Sustainability Reporting Directive) will put an end to this uncoordinated approach and is expected to affect 20 football clubs from the top four leagues in Germany, two to three in Austria, and significantly more by 2025.
Even if the league and the clubs are not all directly affected by the reporting, they will probably have to report on their impacts due to pressure from investors, sponsors, banks and public authorities.

 

EXPLOITING MAJOR OPPORTUNITIES AND POTENTIAL WITH A MANAGED ESG STRATEGY

An ESG strategy tailored to the sports organisation or club, with measurable and comprehensible KPIs, managed in a credible and transparent manner, along the value chain and the greatest associated impacts, and taking into account all stakeholders, will be the future benchmark for the future viability of the organisation.
Corporate responsibility is well on its way to becoming the most important issue in the sports industry. Consistent and authentic action enables the transformation to sustainable action and thus ensures the future viability of sport and increases acceptance among fans.
New opportunities in the search for strategic partners, investors and sponsors on the basis of new, value-oriented criteria will be the result.
Despite current challenges, the pressure from stakeholders and the social relevance of the topic, the sustainability strategy will in future become a social and regulatory right to exist, a "social licence to operate" for sports organisations, leagues and clubs.
Use your chances and potentials - ESG4sports supports you!


Knowledge Transfer

ESG4sports informs decision-makers in sports organisations. We see the transfer of knowledge on sustainability issues as an important and indispensable introduction to the topic of sustainability. We see ourselves as ‘translators’ of the complex regulations and rules and can therefore also draw conclusions about the impact of these requirements on sports organisations and sports clubs.
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Get in touch

ESG4sports works with teams from sports organisations and clubs to develop ESG strategies that enable them to meet the current and future requirements of the new regulators and directives. We either build on existing systems or develop new systems in line with the jointly developed ESG strategy.
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ESG for Sports

Strategy development, individually tailored to the requirements of sports organisations, leagues and clubs
Support with the implementation of the European Green Deal/Clean Industrial Deal:
* Disclosure and Reporting Directive (CSRD)
* Sustainable Finance & EU Taxonomy Regulation
* Taxonomy concerning buildings and thus stadiums including associated infrastructure
* Stakeholder communication
* Information events, workshops, roadshows
ESG for Sports

TEAM

MARKUS KRAETSCHMER

Founder & Sports Management Expert

Markus has more than 25 years of experience in many areas of sports and education, especially in the operational management of clubs, corporations and limited liability companies, as well as in various other operational and non-operational board functions for clubs, sports organisations and corporations.
On the basis of this education and experience, he founded MK Consulting GmbH in 07/2021 and works with his company in the following areas of management consulting with a focus on "sports consulting": M&A, Investors & Sponsors and CSR.


As a long-time sports manager, Markus was a pioneer in the implementation of CSR in the Austrian Bundesliga and was able to accompany and manage the construction of a stadium with many sustainable aspects.
Jörg has been dealing with sustainability in sports clubs and sports organisations for 10 years, as well as with the relationship between sports organisations and their investors and sponsors.
Together they founded ESG4sports with the motivation to combine the broad field of sports with the current requirements of sustainability.
They support those responsible in sports organisations, associations, leagues and clubs on this challenging but rewarding path.

JÖRG WAGNER

Founder & ESG Expert

An avid footballer, business economist and MSc graduate in "Sustainability and Responsible Management", Jörg has more than 20 years of experience in banking and finance as well as management consulting.
Since 2012, he has been combining his passion for sports with strategic ESG consulting. In his academic work he has investigated reputation and risk management in the relationships of football clubs with sponsors, investors and banks and is co-author of the Springer-Verlag book "CSR und Fußball" (Springer, 2018).

Mag. Markus Kraetschmer

T   +43 676 886761201
M   mk@ESG4sports.com

Message for Markus

ESG4sports

M   office@ESG4sports.com  
W   www.ESG4sports.com

Messages to ESG4sports

Jörg Wagner, MSc MBA

T   +43 660 1234000
M   jw@ESG4sports.com

Messages to Jörg
 

IMPRESSUM

MK Consulting GmbH (FN 560257h) , GF Mag. Markus KRAETSCHMER
2371 Hinterbrühl, Bechadeweg 1a

Jörg Wagner, MSc MBA, Unternehmensberater (GISA-Zahl: 35174271)
1030 Wien, Neulinggasse 26/10

Fotocdredits: i-stock & Forest Green Rovers (Holzstadionentwurf)



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